by Paul Stark | Apr 1, 2019 | blog
I was listening to my parents arranging to meet up after Mum had done some shopping. It got fairly complicated and I wondered (out loud) whether some sort of portable telecommunication device would have helped so that they could contact each other whilst they’re...
by Paul Stark | Mar 24, 2019 | blog
This week I thought a quick return to pricing. Does the 99p price work? The story goes that it originated with the introduction of cash registers. Shopkeepers realized that if they added a 99c (in the UK we used shillings and pence, if you are too young to remember...
by Paul Stark | Feb 24, 2019 | blog
After last week’s post I was asked why I didn’t use a photo of Connery with Desmond Llewellyn (the original Q). Two reasons: firstly, I couldn’t find one and secondly the benefit in kind rules came in in the 70’s after Roger Moore took over so...
by Paul Stark | Jan 29, 2019 | blog
I was in a hi-fi shop earlier last year looking at all in one systems (like Sonos) and the assistants (I went in twice) talked me through the Sonos 3, Cambridge Minx up to the Sonos 5. Very helpful they were too but neither of them really asked me about...
by Paul Stark | Jan 22, 2019 | blog
Let’s say you have a product or service selling for £50 and you don’t think that you can charge more. In that case you can introduce a second product (B) at say £70 with extra bells and whistles. But almost no-one buys it because it’s more expensive. The trick is to...
by Paul Stark | Jan 6, 2019 | blog
At this time of year lots of people will be making New Year Resolutions – and then usually breaking them! The problem with plans and goal setting is that they can be limiting and inflexible and also difficult. The following is from the blog of Scott Adams (the...
