by Paul Stark | Mar 3, 2020 | blog
I have had a cold this week, my head feels like mush and it’s hard to think, so not much work has been done apart from setting up my new computer (which was a mistake, the keyboard on my current computer stopped working as if in protest). Fortunately, after...
by Paul Stark | Feb 19, 2020 | blog
Going back to my basic economics accountancy course, we used to be asked to calculate the best price to sell things at. A typical question would give three price points, and the levels of demand with each plus a cost of sale. So for example (and you can skip...
by Paul Stark | Jan 15, 2020 | blog
A few years back a group of US students were asked to think about the last 2 digits of their social security numbers and decide if they would pay that in dollars for any of a set of items in an auction. When the testers had the actual auction the students with higher...
by Paul Stark | Jan 8, 2020 | blog
Firstly, a very Happy New Year to you all. Let’s hope that 2020 proves to be a successful and prosperous one. I promised you in December that I would write a series of posts about pricing. Mainly because it is the one area where most people get it wrong (me...
by Paul Stark | Sep 30, 2019 | blog
It’s not always good to be SMART You will have heard of SMART goals (Specific, Measurable, Achievable, Realistic, Time limited) although there are other more comprehensive definitions (significant and stretching for the S for instance) But although setting...
